Our journey began out of frustration - frustration with the market flooded with subpar products, questionable ingredients, and compromises that no one should have to make. We were tired of recommending products that didn't live up to our standards or our patients'. So, we decided to take matters into our own hands.

"Screw it," we said, "we'll create products that we're not just comfortable using but excited about."

It all began with our Minus toothpaste tablets. Initially prototyped as a tubed toothpaste, we ultimately decided on a tablet form to eliminate some of the unnecessary ingredients and preservatives.

People often ask us:

What made you start an oral care company?

Minus wasn't born out of a desire to create just another product line. It emerged from a need - a need for products that we, the founders, could use with confidence and recommend without hesitation.

We have a pretty simple approach to oral care, and that's on purpose. We kept noticing something in our practice: patient's that were struggling often had very complicated routines. They would have multiple mouthwashes, complex contraptions, and unnecessary steps for an effective hygiene ritual.

He has found that the secret to success with oral health comes down to three things:

1) Is it effective? The things we spend our valuable time on must be helping us achieve our goals.

2) Is it enjoyable? A miserable routine that requires sheer willpower is destined to fail. Oral care products should not be disgusting or torturous.

3) Is it clean? Far too many formulations have unnecessary and even harmful ingredients.

By focusing on these three pillars, we have found that people have a much easier time achieving their best smile.