Rooted in Research. Designed for Daily Life.
Every ingredient we use has a purpose: protecting enamel, balancing your oral microbiome, and supporting long-term health.
Now that’s science you can smile about.
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Tired of tooth sensitivity, cheap plastics, and mystery chemicals?
Minus is designed to make oral care easier, cleaner, and healthier.
Many of our customers say the difference is immediate...
Try Minus and see how it improves your oral hygiene.
⭐⭐⭐⭐⭐ (Rated 4.95/5 by 15,600+)
Loved by 15,000+
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Minus is an essential for me.
I absolutely LOVE this toothpaste and what it has done for my teeth!
I just had a cleaning and checkup today and the dentist office said that everything looks great.
The sensitivity I had 6 months ago is GONE, and my smile is whiter.
This toothpaste tastes great, and it’s so much more convenient for travel
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Amazing after 3 weeks only
I’ve been using Minus tablets for a while now, and I’m genuinely impressed! They’re such a game-changer for travel and everyday brushing — no mess, no waste, and no bulky tubes. You just pop one in, chew, and brush. Super easy!
I love that they’re fluoride-free, vegan, and made with clean ingredients, yet still leave my mouth feeling fresh and polished like a professional clean.
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Powerful
Who knew Minus could do so much? Brighter teeth, the yellow is going away, sensitivity is gone... it's like a magic potion for overall well-being. Obsessed!
